The E-Commerce module covers the main concepts of e-commerce and develops an understanding of how to set up, manage and maintain a store on an online platform, a social media platform and an e-commerce marketplace.
From startups to small businesses, right through to huge brands, most companies can benefit from their own e-commerce website, to sell their own services or products.
In today’s competitive and convenience-focused society, consumers are attracted to an efficient online shopping experience, making e-commerce a vital tool for business.
The E-Commerce module is suitable for anyone who would benefit from promoting and selling products or services online. E-commerce offers businesses a whole range of benefits, from marketing opportunities, to increasing product ranges, to generating more sales and with an optimised and well developed website.
ICDL e-Commerce
Successful candidates will be have the knowledge to select an appropriate e-commerce solution and understand how to plan, implement, manage and maintain the e-commerce solution. They will be able to:
- define key concepts of e-commerce and the e-commerce ecosystem, including its social and economic impact
- identify the main types of e-commerce transactions and e-commerce business models
- recognise key e-commerce adoption goals and planning considerations
- identify various e-commerce presence options
- recognise the key skills in setting up a store on an online platform, a social media platform and an e-commerce marketplace
- identify common e-commerce marketing tools and e-commerce performance metrics